Alexandra Pauly is an entrepreneur, fragrance expert, and award-winning beauty editor.
She is the founder of Biche, a soon-to-launch luxury pet grooming brand building rituals for animals and their humans.
Previously, she was the Founding Beauty Editor at Highsnobiety, where she launched the publication’s very first beauty vertical.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it.
A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a report on consumers' relationship to perfume and their buying habits that won The Fragrance Foundation UK’s 2024 “Rising Star” Jasmine Award and was nominated as a finalist for The Fragrance Foundation’s 2024 “Fragrance Editorial of the Year” award.
